Welcome to www.signagemaker.sg (the “Website”), operated by SignageMaker.Sg Pte Ltd (“we,” “us,” or “our”). We are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our Website and use our services, including the use of Google Analytics.

1) Data Collection

We collect personal data that you provide to us directly and data that we collect automatically when you use our Website.

2) Personal Data You Provide

Contact Information: Name, email address, phone number, and postal address.

Account Information: Username, password, and other registration details.

Payment Information: Credit card details, billing address, and transaction history.

Communication Data: Messages, inquiries, and other communications you send to us.

3) Data Collected Automatically

Usage Data: Information about how you use our Website, including IP address, browser type, operating system, pages visited, and the dates and times of your visits.

Cookies and Similar Technologies: We use cookies and similar technologies to collect data about your browsing activities and preferences. For more information, please refer to our Cookie Policy.

Google Analytics: We use Google Analytics to collect information about your use of our Website. Google Analytics collects data such as your IP address, browser type, referring/exit pages, and operating system. This data is used to analyze trends, administer the Website, track users’ movements around the Website, and gather demographic information. For more information on how Google Analytics collects and processes data, please visit Google’s Privacy Policy.

4) Legal Basis for Processing

We process your personal data based on the following legal grounds:

– Consent: When you have given your consent for processing your personal data.

– Order: When processing is necessary for the performance of an order with you.

– Legal Obligation: When processing is necessary to comply with a legal obligation.

– Legitimate Interests: When processing is necessary for our legitimate interests, provided that your rights and interests do not override those interests.

5) Use of Personal Data

We use your personal data for the following purposes:

– To Provide and Improve Our Services: To process your orders, manage your account, and improve our Website and services.

– To Communicate with You: To respond to your inquiries, send you updates and promotional materials, and provide customer support.

– To Process Payments: To process payments for purchases made through our Website.

– To Ensure Security: To protect the security and integrity of our Website and prevent fraud and other illegal activities.

– To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.

6) Data Sharing and Disclosure

We do not sell or rent your personal data to third parties. We may share your personal data with:

– Service Providers: Third-party service providers who assist us in operating our Website and providing our services, such as payment processors, shipping companies, and IT support.

– Google Analytics: We share data with Google Analytics for the purposes of analyzing website usage and improving our services. Google Analytics may use the data collected to contextualize and personalize the ads of its own advertising network.

– Legal Authorities: Government authorities, law enforcement agencies, or other third parties if required by law or if we believe that such action is necessary to comply with legal obligations or protect our rights, property, or safety.

– Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your personal data may be transferred to the acquiring entity.

7) Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. When we no longer need your personal data, we will securely delete or anonymize it.

8) Your Rights

Under the GDPR, you have the following rights regarding your personal data:

– Right to Access: You have the right to request access to your personal data and obtain a copy.

– Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data.

– Right to Erasure: You have the right to request the deletion of your personal data under certain circumstances.

– Right to Restrict Processing: You have the right to request the restriction of processing your personal data under certain circumstances.

– Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another data controller.

– Right to Object: You have the right to object to the processing of your personal data under certain circumstances.

– Right to Withdraw Consent: You have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at privacy@signagemaker.sg. We may require verification of your identity before responding to your request.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

We may transfer your personal data to countries outside the European Economic Area (EEA) that may have different data protection laws. When we do so, we ensure that appropriate safeguards are in place to protect your personal data in accordance with this Privacy Policy and applicable data protection laws.

11. Cookies and Similar Technologies

We use cookies and similar technologies to enhance your experience on our Website. Cookies are small text files that are placed on your device by websites that you visit. They are widely used to make websites work more efficiently and to provide information to the owners of the site. For more information about the cookies we use and how to manage your cookie preferences, please refer to our Cookie Policy.

12. Google Analytics

We use Google Analytics to help us understand how visitors interact with our Website. Google Analytics uses cookies to collect information about your use of our Website, including your IP address. This information is transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of the Website, compile reports on website activity, and provide other services related to website activity and internet usage. You can learn more about how Google Analytics collects and processes data by visiting Google’s Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated Privacy Policy on our Website and indicate the effective date. Your continued use of our Website after the effective date constitutes your acceptance of the updated Privacy Policy.

Effective Date: July 10, 2024