1. Information We Collect

We collect personal data that you voluntarily provide to us and data collected automatically through your interaction with our site.

A. Personal Information

When you create an account, place an order, or use our design tools, we may collect:

  • Identity Data: Name, username, or similar identifier.

  • Contact Data: Billing address, delivery address, email address, and phone number.

  • Transaction Data: Details about payments to and from you and details of products you have purchased.

  • Design Data: Specifications, text, and configurations created using our Online Signage Builder.

B. Technical and Usage Data (Google Analytics & Search Console)

We use Google Analytics 4 (GA4) and Google Search Console to monitor site performance. This includes:

  • IP address, browser type/version, time zone setting, and location.

  • Usage data such as how you navigate our site and the “Create” tool.

  • Note: This data is generally anonymized and used for statistical purposes to improve our SEO and user experience.

2. How We Use Your Data

We process your personal data under the following legal bases: Consent, Contractual Necessity (to fulfill your order), and Legitimate Interests (to improve our services).

  • Order Fulfillment: To process and deliver your custom signage and provide order updates.

  • Account Management: To manage your registered account and provide customer support.

  • Service Improvement: Using Google Analytics to understand user behavior and optimize our design tools.

  • Marketing (With Consent): To send you updates or promotions. You may opt out at any time.

3. Disclosure of Personal Data

We do not sell your data. We only share your information with trusted third parties necessary for our operations:

  • Payment Processors: Your payment details are processed securely via encrypted gateways (e.g., Stripe, PayPal, GrabPay, HitPay etc). We do not store credit card information on our servers.

  • Logistics Partners: To deliver your signage within Singapore or internationally.

  • Google Services: To facilitate site analytics and search engine optimization.

  • Professional Advisers: Including lawyers or auditors where necessary for business compliance.

4. Cookies and Tracking Technologies

Our website uses cookies to enhance your experience.

  • Essential Cookies: Necessary for the e-commerce cart and account login to function.

  • Analytical Cookies: Used by Google Analytics to track site traffic and performance.

  • Functional Cookies: Remembers your preferences in our Online Signage Builder tool.

You can manage cookie preferences through your browser settings, though disabling certain cookies may affect site functionality.

5. Data Security and Retention

  • Security: We implement industry-standard security measures (including SSL encryption) to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.

  • Retention: We keep your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6. Your Rights Under the PDPA

As a resident of Singapore or a user of our services, you have the following rights:

  • Access: You can request a copy of the personal data we hold about you.

  • Correction: You can request that we correct any incomplete or inaccurate data.

  • Withdrawal of Consent: You may withdraw consent for marketing or data processing at any time (though this may affect our ability to provide certain services).

  • Account Deletion: You may request the closure of your account and deletion of associated data.

7. Data Protection Officer (DPO)

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our Data Protection Officer:

Attn: Data Protection Officer Email: dpo@signagemaker.sg Address: 3031-A Ubi Road 3, #01-118, Singapore 408659

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically.